how it started

THE LERI is named after my dad, Leri.

he never let adulthood make him boring. not because life wasn't hard — it was. but he had this thing where he refused to let the serious parts win. he stayed light. he stayed fun. he never lost that part of himself that most adults quietly leave behind.

I started THE LERI because I think a lot of us are losing that too.

somewhere between the rent and the emails and the pressure to have everything figured out — the fun version of you gets smaller and smaller. the one who bought things just because they made you happy. who didn't need a reason to be colorful.

THE LERI is for that version of you. the one that's still in there.

Growing up was never supposed to mean growing boring.

Welcome to THE LERI.